Campaign Microsites

Wait Till We Get Our Success on You.

A well-designed campaign microsite is one of the most critical elements of running any social media or digital marketing campaign. Before building the microsite, you need to completely lay out the campaign objectives and what the microsite is intended to accomplish.

What Is a Campaign Microsite?

A campaign microsite is a focused mini-website built around a single campaign, product launch or marketing initiative. It could be:

• A standalone domain (e.g., mycampaign.com)
• A subdomain (e.g., campaign.yourbrand.com)
• A Facebook Tab or social media landing page
• A YouTube channel skin

Our Microsite Process

1. Brief & Strategy — campaign objectives, target audience and key messages
2. Architecture — deciding where the microsite sits and what it includes
3. Design — visually compelling creative aligned with your campaign
4. Development — fast, mobile-optimised build with conversion in mind
5. Tracking — analytics setup to measure every interaction
6. Launch & Promotion — integration with paid and organic traffic sources

Why a Dedicated Microsite?

• Focused messaging — no distractions from your main website
• Higher conversion rates — every element is designed for the campaign goal
• Flexible branding — can differ from your corporate identity
• Campaign-specific analytics — clean data without polluting your main site

Ensure the company developing your microsite has strong web design skills, solid development capabilities and an understanding of conversion optimisation. RAAGIT has all three.

Brief us on your next campaign.