Campaign Microsites

Wait till we get our success on you.

A well-designed campaign microsite is one of the most critical parts of any social media or digital marketing campaign. Before building one, lay out the campaign objectives in full and decide what the microsite is meant to accomplish.

What is a campaign microsite?

A campaign microsite is a focused mini-website built around a single campaign, product launch or marketing initiative. It could be:

• A standalone domain (e.g., mycampaign.com)
• A subdomain (e.g., campaign.yourbrand.com)
• A Facebook tab or social media landing page
• A YouTube channel skin

Our microsite process

1. Brief and strategy: campaign objectives, target audience and key messages
2. Architecture, where we decide where the microsite sits and what it includes
3. Design. Creative that fits the campaign and holds attention
4. Development: a fast, mobile-optimised build with conversion in mind
5. Tracking, with analytics set up to measure every interaction
6. Launch and promotion, integrated with paid and organic traffic sources

Why a dedicated microsite?

• Focused messaging, with no distractions from your main website
• Higher conversion rates, because every element serves the campaign goal
• Flexible branding that can differ from your corporate identity
• Campaign-specific analytics: clean data that doesn’t pollute your main site

Make sure the company developing your microsite has strong web design skills, solid development capability and an understanding of conversion optimisation. RAAGIT has all three.

Brief us on your next campaign.