Chrome Extension Development, Publishing & Promotion

Chrome has over 3 billion users. A browser extension puts your product, brand or internal tool one click away from them — every day, on every site they visit. RAAGIT designs, publishes and promotes Chrome extensions end-to-end. If you have an idea, an internal tool, or an extension that keeps getting rejected, we take it from where it is to where it needs to go.

We Publish Your Chrome Extension

This is the part most teams underestimate. Writing the code is rarely what blocks an extension launch — it’s the Chrome Web Store review, the privacy disclosures, the permission justifications, the screenshots that actually convert, the developer account dance with Google. We handle all of it. Whether you wrote the extension yourself or we built it together, we get it live.

We publish:

• Commercial extensions for SaaS products, agencies and consumer brands — public listing on the Chrome Web Store, optimised to be found and installed
• Internal extensions for your employees — distributed privately through Chrome Enterprise / Google Admin Console, no public listing required, no third-party install warnings
• White-label and unlisted extensions — published but invisible to the public, accessible only to clients or partners you share the link with
• Cross-browser publishing — same extension, also live on Edge Add-ons and Firefox AMO when the audience justifies it
• Stuck or rejected extensions — we audit what Google flagged, fix the manifest, permissions, privacy policy and listing copy, then resubmit. Most rejections come down to fixable issues we’ve seen many times

What “we publish” actually includes:

• Developer account setup (or use of ours if you’d rather skip the $5 fee and waiting period)
• Manifest V3 compliance review before submission — no surprise rejections
• Privacy policy and data-handling disclosures that pass Google’s stricter 2024+ review
• Listing copy, category selection, screenshots and promotional tiles designed to convert browsers into installs
• Direct communication with Google’s review team on your behalf when something needs clarification
• Version updates, rollbacks and staged rollouts after launch

Chrome Extension Development

We build extensions from scratch for clients who don’t already have one. Modern stack, clean code, the minimum permissions necessary — which also makes review faster.

What we build:

• Productivity tools — internal extensions that integrate with your CRM, ticketing system, intranet or custom backend
• Brand extensions — branded new-tab pages, news feeds, quick-link launchers, loyalty programmes
• Marketing extensions — coupon finders, cashback and affiliate trackers, price comparison
• SaaS companion tools — sidebar panels, page overlays and content scrapers that extend your B2B product into the browser
• AI-powered assistants — GPT-integrated summarisers, writing aids, in-context tools
• E-commerce helpers — wishlists, product finders, drop alerts
• Security and compliance — policy enforcement, content filtering, DLP tooling for enterprises

If you have a backend, we’ll wire the extension to it. If you don’t, we build that too — same team.

Promotion & Chrome Web Store ASO

A published extension that nobody finds is a wasted budget. Chrome Web Store optimisation is real and underused. We treat it the way ASO teams treat App Store and Play Store listings.

• Listing optimisation — keyword research for the Chrome Web Store, title and short-description tuning, conversion-focused descriptions and screenshots
• Category and competitor positioning — choosing the slot where you actually have a chance to rank
• Review and rating management — early reviewer outreach, response templates, handling negative reviews before they hurt you
• Launch placements — Product Hunt, Hacker News, niche subreddits, newsletter sponsorships in the categories where extension users actually hang out
• Paid acquisition — when it makes sense: Google Ads for branded queries, Reddit promoted posts, YouTube reviews in the relevant niche
• Cross-promotion — between your own extensions, or with our portfolio where there’s audience overlap

For Companies & Internal Use

You don’t need a public Chrome Web Store listing to deploy an extension to your team.

• Chrome Enterprise deployment — push the extension to specific Google Workspace users, organisational units or device groups via the Admin Console
• Forced install — the extension installs silently on every managed Chrome browser in your organisation
• Locked configuration — pre-set values, hidden options, organisation-wide policies that users cannot override
• SSO integration — Google Workspace, Okta, Azure AD; no separate logins
• Audit logging — see who used what, when, across the company
• GDPR-aligned data handling — minimal collection, clear retention, defensible if anyone asks

This route is ideal for internal CRM helpers, support-team tools, compliance extensions and anything that you only want your own people to have.

How We Work

1. Discovery — what the extension needs to do, which pages it touches, which APIs it talks to, who it’s for
2. Architecture — Manifest V3, the minimum-viable permissions set, storage and sync strategy
3. Design — popup, side panel, options page and any injected UI, designed to feel native to Chrome
4. Development — TypeScript, code review, automated tests
5. Submission and publication — Web Store or Admin Console, we handle every step
6. Promotion — if you want growth as well as a launch, we plug it in here
7. Maintenance — Chrome’s APIs change. We track the deprecations and ship updates before they break you

Technical Capabilities

• Manifest V3 — the current standard, service-worker-based, the only thing Google now accepts
• Content scripts — read and rewrite page DOM in real time, with care
• Background service workers — persistent logic that doesn’t drain the user’s battery
• Chrome Storage API — settings that follow the user across devices
• OAuth and API integrations — connect to any backend or third-party service, including Google Workspace APIs
• TypeScript + Vite / Webpack — modern build tooling and code that the next developer can read
• Automated testing — Playwright and Jest, configured for extension contexts

Why RAAGIT

• A full-stack team — we build the extension and the API it talks to, so you have one vendor for the whole loop
• Publishing experience across the public Chrome Web Store and Chrome Enterprise — most agencies only know one route
• We’ve taken extensions that other teams couldn’t get past Google review and got them approved
• We don’t request permissions you don’t need — clean manifests, faster reviews, better user trust
• Post-launch support as Chrome’s extension platform evolves (and it evolves often)

“A Chrome extension is the rare touchpoint that lives on every page your customer visits. Built and launched well it builds loyalty; built and launched badly it gets uninstalled in under a minute.”

Talk to us about your Chrome extension — initial consultation is free, and we’ll tell you honestly whether publishing, rebuilding or promoting is the move.