Media Planning

Let’s Plan the Marketing Solution. Successful Planning Gets It Done.

RAAGIT provides a wide range of advanced media planning services. Our services extend from developing media plans that efficiently deliver a client’s brand message to target consumers, to deciding media-buying tactics and proposing integrated communication strategies.

What Is Media Planning?

Efficiently distributing brand messages is not the only important aspect of media planning. Both intelligence and creativity are called for if those messages are to take root in the minds of consumers.

Using consumer insight surveys and consumer values, we select the timing and media contact points that would best enable your message to spread effectively and efficiently.

Our Media Planning Services

• Audience research and profiling — understanding who you’re trying to reach
• Channel selection — identifying the right mix of media channels
• Budget allocation — maximising reach and frequency within budget
• Campaign scheduling — timing your media activity for maximum impact
• Media buying — negotiating and purchasing media space and time
• Campaign tracking — monitoring performance against plan
• Post-campaign analysis — measuring effectiveness and informing future plans

Media Channels We Plan Across

• Digital — search, social, display, video, email, programmatic
• Print — newspapers, magazines, trade publications
• Out-of-home — billboards, transit, digital OOH
• Broadcast — TV and radio (national and regional)
• Sponsorship — events, podcasts, newsletters
• Direct — door drops, direct mail

Why Strategic Media Planning Matters

Without a media plan, you’re guessing. With RAAGIT’s strategic media planning, every pound of your media budget is allocated with purpose — reaching the right people, in the right place, at the right time.

Start planning your media strategy.