Media Planning

Let’s plan the marketing solution. Successful planning gets it done.

RAAGIT offers a wide range of media planning services: media plans that carry a client’s brand message to its target consumers efficiently, media-buying tactics, and integrated communication strategies.

What is media planning?

Distributing brand messages efficiently is only part of media planning. It also takes intelligence and creativity for those messages to take root in the minds of consumers.

Using consumer insight surveys and consumer values, we choose the timing and the media contact points through which your message spreads best.

Our media planning services

• Audience research and profiling, to understand who you’re trying to reach
• Channel selection: the right mix of media channels
• Budget allocation that gets the most reach and frequency for the money
• Campaign scheduling, so your media activity lands when it has most effect
• Media buying: negotiating and purchasing media space and time
• Campaign tracking against the plan
• Post-campaign analysis that measures effectiveness and feeds the next plan

Media channels we plan across

• Digital: search, social, display, video, email, programmatic
• Print: newspapers, magazines, trade publications
• Out-of-home: billboards, transit, digital OOH
• Broadcast: TV and radio, national and regional
• Sponsorship: events, podcasts, newsletters
• Direct: door drops, direct mail

Why media planning matters

Without a media plan, you’re guessing. With RAAGIT’s media planning, every pound of your budget goes somewhere on purpose: to the right people, in the right place, at the right time.

Start planning your media strategy.